Audits, Advertising and Analytics - Building Your Digital Journey with Emarketz

EMarketz is a leading digital marketing outsourcing company, providing a wide range of marketing services to businesses across industry verticals. The company specializes in building brands and with a wide range of guiding strategies to target every stream of the digital world to provide you with the right expertise to grow online. 

What is a content audit?

Content audit is a process of collecting and analyzing assets on a website, such as landing pages or blog posts. The goal is to identify gaps in the content and provide recommendations for improvement.

A content audit can be done in a variety of ways, including:

- A quick walkthrough of the website

- A site crawl

- An analysis of keyword search volume on Google and Bing

A content audit is the process of cataloging and analyzing all of the content on a website, including its performance. A content audit is a way to evaluate the effectiveness of your online marketing strategy by finding out which channels are performing the best and why. The main purpose of a content audit is to see how well your site’s content is converting visitors into customers. Once you know this, you can make changes to improve those results. For example, if your website is primarily about selling car insurance, and you are seeing a large amount of traffic from people searching for bike insurance, your content audit could reveal that your website is not consistent with the intended audience. You can then adjust your website to more explicitly target the car insurance audience, for example by adding more content about bike insurance.

With Emarketz, the content auditing will drive out new opportunities to better optimize existing content. Apart from merely performing a search engine optimization, it seeks to present new quality content that could highlight your business and improve its prominence in a search query. This content auditing also helps you to build customer awareness, generate leads, and increase conversions as it seeks to evaluate, assess, and determine the power of your implemented digital marketing strategy to achieve targeted results and ROIs and suggest the best improvements in the short and long run. 

What is advertising in digital marketing?

Advertising is any marketing communication which uses audio-visual media. It can be found online, or broadcast through cable or radio signals. Advertising is a form of marketing communication that finances the promotion of goods and services. In the past, most advertising was conducted through newspapers, billboards, or radio, but increasingly, most forms of advertising use digital media. Advertising is used to attract potential customers and build awareness for a product, brand, or business. A marketer creates an advertisement to attract the attention of consumers who fit the consumer needs they are trying to satisfy with the product. The main goal of advertising is to convince existing customers and gain new ones. Successful advertising has three objectives: creating interest, creating desire, and creating action.

Emarketz brings you the opportunity to develop advertising strategies that provide great returns and target the right audience. From increasing your brand awareness online to showcase your products or services in a new light that is strikingly different from your competitors and in turn drive customers to your business. The advertising strategy we compound works for new and old products as well to bring effective results no matter where your digital advertising journey is at. The various pathways utilized include paid search advertising, social media advertising, retargeting and remarketing and display advertising. 

Marketing analytics - analyzing data for better decisions

Marketing analytics is the study of data to evaluate the performance of a marketing activity. In a digital marketing strategy, it plays a key role in helping to understand your customers, identify the best channels for reaching them, and then create a plan to maximize the return of your investment. It’s crucial to know what your customers want, what they’re looking for, and what they’re willing to pay for. With this data, marketers can make better decisions about what to do next and how to do it.

Auditing, Advertising and Analytics – Building Your Digital Journey

Finally, a good digital marketing strategy is what connects all these pieces. You need a strategy that covers all the critical components of your business, including the brand, product, customers, sales and marketing tactics. Your strategy should be able to meet the needs of your customers while also meeting your organizational needs. You need to start with a good strategic plan that includes research, analysis, and planning. During the research process, you can find key insights that will help you create a strategy that is aligned with your brand, products, and customers. After you’ve collected this data and analyzed it, you can create a strategy that will help you achieve your organizational goals.

Bottom line

Digital marketing plays a key role in connecting businesses with customers. To succeed, you need a strategy that is consistent with your brand, products, and customers. A strategy that is aligned with your organizational needs will help you achieve your goals and meet your organization’s objectives. Emarketz brings you the complete guide to a successful digital marketing strategy from a list of marketing outsourcing services to full stack digital marketing support. Whether your business requires technical assistance in key digital marketing essentials or a video creation for, say a new product, it has all the right tools to deliver you with the perfect outcomes to taking your business to new heights online.