Someone has said very rightly that if Facebook would have been a country, it would be the third largest in the world. Being just 8 years old, Facebook is being utilized as a powerful tool of social media marketing. Social media marketing combined with Facebook has formed a new world of Facebook marketing. The act of promoting your products or services or brand by means of Facebook is termed as Facebook marketing. By following some simple tips, one can easily earn profits from promoting his/her business using this social networking platform. Here, I have jotted down these tips which will definitely help you in your business promotional ventures using Facebook.
 Creating your company’s Facebook profile page – Creating a profile page for both, yourself and your business can help you get noticed by people looking for products and/or services similar to the ones offered by your company. You should place all the relevant information, including photo albums and videos on your company’s Facebook page. In addition to this, do not forget to include “Add Friends” button and “Subscribe” button to your timeline. This would allow the interested people to follow your company’s updates on a continuous basis.
 Creating a Fan Page for your business – Facebook Fan Page is designed to overcome the hurdles that come across while running a profile page for a business. With a perfectly designed Facebook Fan Page, you can add as many possible followers to your business. Once you’re done with creating your company’s Fan page, don’t forget to update it regularly, with relevant and interesting content.
 Utilizing Facebook Event Page – Facebook offers the option of creating an event and sending invited for the same. By utilizing this feature for your business, you can keep your fans and followers engaged. Always remember that the sole reason behind promoting your business is to turn your fans or followers into your real time customers. For this, it is vital to keep them engaged and updated regarding the latest product/service launches etc. and what other than Facebook can help you with this?