The High Stakes of Managing a Brand’s Reputation

There is so much at stake for companies when it comes to managing their brand. If their reputation is damaged then customers will stop coming to them. There is intense competition in the marketplace, both online and offline. Social media is very active nowadays and it only takes one post or one tweet to spoil the reputation of a company. That is why most companies have someone managing their reputation.

Online reputation management is now a big industry and there are people who are either working on the payrolls of the company or they are third party consultants who do this task for a fee. Either way companies make sure that they always look good in front of their customers.

One of the things about this profile is that there always have to be teams of people monitoring the Internet and watching out for things on Facebook and Twitter and observe any negative comment that has been made by somebody or the other. It really is a round-the-clock operation because some individual or the other is always on the Internet somewhere in the world.

When somebody posts something negative about the company, the monitors have to take a call on whether they want to bring the post down or whether they want to issue a disclaimer or whether they want to deal with it in some other way. They also need to analyze just how damaging the content is to the company. In case it is not too damaging then the monitors could choose to leave the content alone. But if they feel that readers who read the content could develop a negative image of the company then the reputation managers might choose to either delete it or they could try and issue a disclaimer or make sure that the content falls far below in the SEO rankings.