EMarketz is India's Leading B2B Lead Generation and Digital Marketing Agency. Learn more about Lead Generation here

Why your sales follow-up strategy needs the power of brand recalls

In today’s time of constant information overload, a strong brand recall strategy helps customers associate your brand name with positive experiences, reliability, and expertise in providing solutions for their needs. Through our brand recall solutions, we help increase your conversions and revenue by laying a strong foundation for up-sell, cross-sell, and resale as well as strong referrals. Creating lasting connections with your audience helps them better connect your brand with reliability and solutions to their needs.

Enhanced brand loyalty

Effective brand recall strategies make your brand become an integral part of your audience's lives. By reminding them of the value they have received and continue to receive from you, we endeavor to make your brand their go-to choice whenever they want a specific need addressed.

Increased conversion

The likelihood of customers choosing your offering over competitors improves if your brand is at the top of their minds. To positively influence their purchase decision, we create a sense of community and involvement through consistent valuable communication deepening their connection with your brand.

Positive association

By ensuring customers associate positive experiences and emotions with your products, brand recall builds a strong foundation of trust. We tailor strategies that align with your values, customer interests, and your brand voice.

Other ways you can cultivate leads and boost conversion:

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Soft Follow-Up Services

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Extended Follow-Up Services

How we can help you generate more business by making your brand unforgettable

Follow-up should provide value at each step of your customer’s journey. Whether priming for sale, reinforcing brand awareness, or strengthening brand loyalty, we help you make the most of every interaction. Reminding customers of the value they get from your products or services, we use creative and memorable material like time-limited promotions, interesting behind-the-scenes, or content showing happy customers using your products to make a lasting impression and optimize brand recall. This ensures they think of you first naturally when making a purchase decision.

Memorable content

From visually engaging graphics to compelling stories, we design content to evoke positive emotions when thinking of your brand. This gives a competitive edge to your products, services, and initiatives essentially generating more business for you.

Engagement initiatives

We include interactive campaigns, contests, and events in your sales follow-up strategy to increase brand recalls. They encourage participation and loyalty by relating your brand with enjoyable experiences.

Strategic reminders

If the audience is consistently exposed to your brand and they notice it consciously or subconsciously, it helps with recall later. Our team places reminders strategically throughout different touchpoints to ensure your brand consistently shows up in your customers’ daily lives.

Customized approach

We customize all brand recall components to reflect your brand voice and values. Also, the strategy is personalized keeping in mind your audience’s preferences for maximum desired effect on conversion.

You can also get our online reputation management service or digital branding service integrated with this to manage your online reputation and presence for more impactful positive brand association.

What our brand recall solution process looks like

We help establish a strong relationship with your leads and customers by providing timely, valuable, and contextual information showing how your brand fills the gaps in the available solutions for their pain points. The experienced team of expert sales professionals at eMarketz will craft creative brand recall techniques for you based on data-driven insights to create lasting connections with your audience. We keep track of slack times to pause and restart communication effectively as well as reiterate the salient points of your brand USP with every sale follow-up. This ensures they readily and positively associate your brand with the product making it their go-to choice.

This sample workflow diagram shows the basic structure of our process which will be customized with other options based on your business approach, customer preferences, and relevance to your offerings.

brand recall

Personalized thank-you note

We send a personal thank-you note or email to anchor your brand’s name more strongly in your customer’s minds with the memory of their recent enjoyable experience. This creates a strong foundation for our other tools to build on.


brand recall

Multi-channel valuable content distribution

Whether it’s blog posts, videos, or infographics, we share valuable and engaging content to keep your brand relevant to their interests.


brand recall

Interactive engagement

We help foster engagement by posing questions, sharing polls, and running contests on social media that encourage participation. Interacting with your brand in a fun and meaningful way boosts brand recalls in the long run.


brand recall

Curated newsletter

Consistent and wisely spaced fresh content is tailored to the preference of your customers to help them associate your brand with expertise. We send regular newsletters with curated content, special offers, and updates to encourage brand recall.


brand recall

Exclusive sneak peeks

To create a sense of exclusivity, we offer sneak peeks into your products, services, or initiatives. This creates excitement and anticipation around your brand, both of which add to positive brand recalls later on.


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Personalized key milestone messages

Celebrating your customer’s loyalty helps add a personal touch to the relationship. We send them customized messages for key milestones to keep reminding them of the positive experience they have had with your brand.


Staying memorable and relevant is crucial for business success. The key to successful and effective brand recalls is a consistent value addition to meaningfully nurtured customer relationships.

Leads, the only validated solution for growing your business!