Sales audits help companies not only to understand their customers better revealing missed opportunities, but also find chinks in their sales strategy, finance, and performance for efficient business growth.
From ensuring best practice and legal compliance to strategies for improved decision-making with data-driven insights, our experienced sales auditors can not only help fine-tune the complete sales process but also help you get a competitive edge with a deeper insight into potential leads, existing customer base, and evolving market conditions.
Our team will highlight targeting and customization opportunities based on a comprehensive understanding of your customer base through CRM and other database analysis. They will also analyze current and historical data to check for profitable audience segmentation to optimize the efficacy of sales techniques and strategies.
By auditing the sales team's performance, our sales auditor will highlight any areas for additional training to improve your representative’s effectiveness for higher sales conversion, larger deals, and improved revenue generation. Any process bottlenecks will also be assessed for improved productivity.
The auditor from eMarketz will identify operational inefficiencies, like misallocated resources or missed opportunities to streamline operations for reduced cost. We will also check for sales tools and technology efficacy for efficient communication and data management and suggest any helpful available upgrades or changes.
The sales auditor will provide recommendations grounded in data-driven insight for timeline, KPIs, and specific sales funnel step improvements for proactive business growth. With their varied industry experience, our audit team can also recommend strategies to make your processes on par with industry leaders to ensure better results.
By identifying potential areas of risk due to non-compliance with industry regulations and legal requirements, the sales audit team from eMarketz can help you mitigate possible reputation damage or legal issues.
A dedicated team of sales, data analysis, process improvement, and technology experts is assembled depending on the scope of the audit. With clearly identified goals, objectives, and stakeholders, the team collects relevant sales data and documents.
From lead generation to deal closure, every step of the sales funnel is assessed for effectiveness. Sales cycle length, customer acquisition cost, and other metrics are analyzed to identify KPIs. Individual and team performance is analyzed as well as sales technology and tool efficacy.
If available, previous audit records are also checked to identify obvious patterns with potential for improvement to suggest the best corrective actions to avoid recurrence. Also, historical sales data is reviewed to comprehensively understand the evolution of market conditions to assess how effectively the sales opportunities are being explored.
Areas of improvement such as skill development, process enhancement, strategy changes, or technological upgrades are highlighted with possible measurable action plans. Best corrective steps are advised for repeat problems by our experienced audit team. KPIs are defined to measure implemented change success.
This is a broad outline of our workflow. The audit's depth and specific details depend on your industry, company size, goals, challenges, objectives, and other key elements. We customize the process to your choice of the scope of sales audit.
Let our experienced team optimize your sales process and proactive business growth with data-driven actionable insights. Get in touch with us today for a quick look into what we can do for your company and its competitive edge.