EMarketz is India's Leading B2B Lead Generation and Digital Marketing Agency. Learn more about Lead Generation here

Why soft follow-ups are important for your business growth

Soft follow-ups provide value without overwhelming your customers. They help position your brand as a trusted advisor which essentially boosts conversion organically. We help you maintain the right balance between maintaining contact and the approach to sell. With our soft follow-up services, you can seamlessly nurture strong and meaningful relationships through communication that resonates with your leads.

Personalized engagement

Taking a human approach to business and treating leads or customers as individuals helps understand their needs and requirements better which essentially translates to business growth. Our soft follow-up approach uses personalized messages for more authentic connections to ultimately increase conversions and revenue for you.

Engaging content

Whether it’s an invite to an event or resources they might be interested in, soft follow-ups can boost the value of your brand for your customers. Through our soft follow-up services, we can position your brand as an industry expert by sharing content addressing their pain points and offering solutions.

Friendly check-ins

Whether it’s a thank-you note after the purchase, touching base to know their experience with it, or a helpful tip related to their interest, a friendly check-in can go a long way with your customers. Soft follow-ups help give a personal touch to the connection which is invaluable whether for successful reviews, referrals, or sales.

Leverage your existing customers with other sales follow-up services from eMarketz:

image

Extended Follow-Up Services

image

Brand Recall Solutions

How our soft sales follow-up solution will boost conversions for you

We understand that every interaction doesn’t require an immediate hard sell. The strategies that our team of sales experts at eMarketz use for soft follow-ups empower you to build a foundation of trust essential for successful conversions.

Expert team of trained professionals

We engage a team of experienced sales service providers dedicated to boosting sales conversion for your business. They are trained in the latest sales techniques to ensure successful follow-ups.

Data-driven approach

Using CRM tools we understand the factors that qualify your prospective clients for business. Based on these insights, we share personalized valuable content with them using their preferred mode of communication to nurture the connection more naturally.

Capitalizing thought leadership content

We boost the trust and credibility of your brand using a thought leadership content strategy sharing insights, value, and updates that would interest your customers. Establishing your brand as an expert makes them more likely to convert into customers, repeat customers, or even referrers.

Wisely spaced follow-up

To make sure your brand stays at the top of your customer’s mind, we use wisely spaced follow-up communication that effectively harnesses the potential of every lead. This helps our sales efforts hit just the right note without feeling too pushy.

What our conversion through trust building process looks like

At eMarketz, we are committed to helping you nurture leads and engage customers through soft follow-ups to create lasting connections and drive sales forward. Our team of trained service providers uses the latest sales techniques to take your potential customer through a customized process. Here’s a sample workflow diagram that can be personalized to fit your specific requirements with our other available options.

soft follow ups

Initial thank-you note

A warm and friendly thank-you note for their interest in your product or service, briefly summarising the values they will gain.


soft follow ups

Educational content follow-up

How-to guides, helpful insights on the topic of their interest, or communication addressing a pain point to position your brand as a helpful resource.


soft follow ups

Experience check-in

A non-pushy communication to inquire about their progress or thoughts to offer further assistance if needed.


soft follow ups

Value-added e-mail

Success stories related to their interests or how others have benefited from your offering’s effectiveness.


soft follow ups

Personalized recommendation

Offering tailored product or service suggestions based on any issue they might be facing.


soft follow ups

Exclusive insight

Continuing to share wisely spaced communication like early access to valuable resources to make them feel part of an exclusive community.


soft follow ups

Handover for sale closing

Any valid interest shown by the customer with the potential for a successful sale will be handed over to you for further exploration and closure.


The key to successful soft follow-ups is building trust by genuinely providing value to nurture the relationship.

Leads, the only validated solution for growing your business!